"Working closely with Orange is a major step toward universal deployment of our technology," said Lida Nobakht, Inventor, Founder and CEO of ViaCLIX. "The ViaCLIX products are designed for easy integration, scalability and flexibility - necessary features for carriers and other providers looking for a solution to deliver integrated services to consumers on any platform."

ViaCLIX recently (May 2010) opened an office in France to provide sales, marketing and technical support to EMEA customers.

The product suite (STB design and software: back-end, middleware and client software) is easily integrated into existing carrier infrastructures; the user interface is completely customizable, and carriers can immediately implement new revenue-generating programs such as highly targeted banner ads, a channel leasing program and individual, interactive ads.

“ViaCLIX has a flexible and scalable solution that allows carriers, etc., to begin developing converged consumer products that will delight customers and offer new revenue sources,” offered a source at a major carrier. “The ViaCLIX technology is ready and key to developing differentiated consumer products in this rapidly-changing market.”

Building New Revenue Streams

The ViaCLIX patented Channel Network application makes it possible to monetize positions on the channel menu. Premiere positions on the channel guide can be marketed to broadcast, IPTV providers and web sites. Carriers can also build a custom menu system with content organized into various popular categories like shopping, sports, games, children, etc., for banner ad targeting.

ViaCLIX’s flexible SmartCard™ system enables carriers to offer value-added services or “club features” to their customers. For example, a card can be established for each person in a household; one card can offer secure* shopping, another provide children’s programming. The patented SmartCard system provides the ability to place and record viewer activity on individually-targeted ads.

The ViaCLIX Carrier Product Suite

The ViaCLIX technology is interactive at each level -- beginning with the system’s back-end software that securely stores detailed data for customers and the carrier. This data, connected to the consumer device through sophisticated middleware, allows an interactive response to consumer actions - such as suggesting other offerings of possible interest or enabling a two-way online education lesson. This positive interactive capability provides a programmable platform for applications in media, entertainment, healthcare and more.

Because of the software’s simultaneous, interactive nature, carriers can add clickable, interactive text or graphics to any video stream or broadcast. Viewers can choose to point-and-click to learn more about a topic or to purchase a product or service. Similar to a Nielsen rating, the system securely stores consumer interest data to make monetizing services -- from content delivery, advertising and placement of channels easy.

The ViaCLIX middleware technology links the back-end software to the consumer device. These devices include the ViaCLIX set-top box (works with cable, satellite, terrestrial TVs), PCs, smartphones and other mobile devices. Because the consumer information is stored in the back-end software, consumers can securely* access their personal content from any device, anywhere.

ViaCLIX offers a set-top box design ready to deploy. The design can be easily modified to fit with a carrier’s current box. A ViaCLIX remote control allows consumers to change channels -- just like a broadcast TV menu -- but with ViaCLIX the channels can include any website or web application or broadcast, IPTV or cable offering. This patented, channel-based network technology works the same on all devices -- only the ‘clicker’ device changes.

“I developed the ViaCLIX technology to harness the power of the internet to connect people worldwide--no matter how they receive data”, said Lida Nobakht, Inventor, Founder and CEO of ViaCLIX.” The ViaCLIX technology purposely strips away barriers to implementation and to Internet access.”

About ViaCLIX

ViaCLIX provides carriers with a new, sustainable and profitable business model for delivery of video and other internet services. ViaCLIX’s scalable, flexible and integrated solution offers an interactive experience via television or other smart mobile device, to customers worldwide. For more information, please contact ViaCLIX info@viaclix.com.